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Spectacular Nature: Corporate Culture and the Sea World Experience

This is the story of Sea World, a theme park where the wonders of nature are performed, marketed, and sold. With its trademark

star, Shamu the killer whale--as well as performing dolphins, pettable sting rays, and reproductions of pristine natural worlds--the park represents a careful coordination of shows, dioramas, rides, and concessions built around the theme of ocean life. Susan Davis analyzes the Sea World experience and the forces that produce it: the theme park industry; Southern California tourism; the privatization of urban space; and the increasing integration of advertising, entertainment, and education. The result is an engaging exploration of the role played by images of nature and animals in contemporary commercial culture, and a precise account of how Sea World and its parent corporation, Anheuser-Busch, succeed. Davis argues that Sea World builds its vision of nature around customers' worries and concerns about the environment, family relations, and education.

While Davis shows the many ways that Sea World monitors its audience and manipulates animals and landscapes to manufacture pleasure, she also explains the contradictions facing the enterprise in its campaign for a positive public identity. Shifting popular attitudes, animal rights activists, and environmental laws all pose practical and public relations challenges to the theme park. Davis confronts the park's vast operations with impressive insight and originality, revealing Sea World as both an industrial product and a phenomenon typical of contemporary American culture. Spectacular Nature opens an intriguing field of inquiry: the role of commercial entertainment in shaping public understandings of the environment and environmental problems.

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	Technical Genetic Nature/Culture : Anthropology and Science beyond the Two-Culture Divide Author: Alan H. Goodman, Deborah Heath, M. Susan LindeePublisher: University of California PressPublish Date: November, 2003ISBN: 0520237935
	Cultures & Languages Race, Nature And Culture: An Anthropological Perspective (Anthropology, Culture and Society) Race, Nature And Culture: An Anthropological Perspective (Anthropology, Culture and Society)Pluto Press \| ISBN 0745314546 \| 2002-06-20 \| PDF \| 176pages \| 570 KBRace is often defined by its reference to biology, "blood", genes, nature or ess ...
	Spectacular Realities: Early Mass Culture in Fin-de-Siècle Paris Spectacular Realities: Early Mass Culture in Fin-de-Siècle ParisBy Vanessa R. Schwartz \| Univ. of California Pr. \| 1999 \| ISBN 0520221680 \| Pages 243 \| PDF \| 3.5 MBDuring the second half of the nineteenth century, Paris emerged as the ente ...
	Science/Engineering The Intelligibility of Nature: How Science Makes Sense of the World (Science Culture) Peter Dear, "The Intelligibility of Nature: How Science Makes Sense of the World (Science Culture)"University Of Chicago Press \| 2008-03-07 \| ISBN: 0226139492 \| 254 pages \| PDF \| 1 MBThroughout the history of the Western world, science has ...
	Business/Investing Keith Wilcock - Hunting and Gathering in the Corporate Tribe: Archetypes of the Corporate Culture Keith Wilcock - Hunting and Gathering in the Corporate Tribe: Archetypes of the Corporate CultureAlgora Publishing \| 2008 \| ISBN: 0875862500 \| Pages: 230 \| PDF \| 5.40 MB"The theory that corporations are evolved tribes opens entirely new way ...
	Cultures & Languages Spectacular Realities: Early Mass Culture in Fin-de-SiÃ¨cle Paris Spectacular Realities: Early Mass Culture in Fin-de-Si

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	Technical Genetic Nature/Culture : Anthropology and Science beyond the Two-Culture Divide Author: Alan H. Goodman, Deborah Heath, M. Susan LindeePublisher: University of California PressPublish Date: November, 2003ISBN: 0520237935
	Cultures & Languages Race, Nature And Culture: An Anthropological Perspective (Anthropology, Culture and Society) Race, Nature And Culture: An Anthropological Perspective (Anthropology, Culture and Society)Pluto Press \| ISBN 0745314546 \| 2002-06-20 \| PDF \| 176pages \| 570 KBRace is often defined by its reference to biology, "blood", genes, nature or ess ...
	Spectacular Realities: Early Mass Culture in Fin-de-Siècle Paris Spectacular Realities: Early Mass Culture in Fin-de-Siècle ParisBy Vanessa R. Schwartz \| Univ. of California Pr. \| 1999 \| ISBN 0520221680 \| Pages 243 \| PDF \| 3.5 MBDuring the second half of the nineteenth century, Paris emerged as the ente ...
	Science/Engineering The Intelligibility of Nature: How Science Makes Sense of the World (Science Culture) Peter Dear, "The Intelligibility of Nature: How Science Makes Sense of the World (Science Culture)"University Of Chicago Press \| 2008-03-07 \| ISBN: 0226139492 \| 254 pages \| PDF \| 1 MBThroughout the history of the Western world, science has ...
	Business/Investing Keith Wilcock - Hunting and Gathering in the Corporate Tribe: Archetypes of the Corporate Culture Keith Wilcock - Hunting and Gathering in the Corporate Tribe: Archetypes of the Corporate CultureAlgora Publishing \| 2008 \| ISBN: 0875862500 \| Pages: 230 \| PDF \| 5.40 MB"The theory that corporations are evolved tribes opens entirely new way ...
	Cultures & Languages Spectacular Realities: Early Mass Culture in Fin-de-SiÃ¨cle Paris Spectacular Realities: Early Mass Culture in Fin-de-Si

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