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Smoke in Their Eyes: Lessons in Movement Leadership from the Tobacco Wars

Posted on 2010-03-16




Name:Smoke in Their Eyes: Lessons in Movement Leadership from the Tobacco Wars
ASIN/ISBN:0826513905
Language:English
File size:5.79 Mb
Publisher: Vanderbilt University Press
ISBN: 0826513905
Publish Date: edition 2001
File Type: PDF
Pages: 356 pages
File Size: 5,79 mb
   Smoke in Their Eyes: Lessons in Movement Leadership from the Tobacco Wars

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Nobody has a broader or clearer understanding of the worldwide antitobacco movement than Michael Pertschuk. His inside analysis of how its brightest hour suddenly turned into its darkest moment is an urgent object lesson, teaching that even those firmly on the side of the angels can be consumed by righteousness and self-importance. In this case, the good guys let themselves be blinded to the hard realities of the political process always lurking in the shadows. The U.S. public health community's failure to seriously blunt the perils of smoking--the nationÃs most destructive drug--when it had the tobacco industry reeling is a national tragedy that needed to be chronicled.

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