Cultures & Languages Smith Maguire - Fit for Consumption: Sociology and the Business of Fitness (0415421802)

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Smith Maguire - Fit for Consumption: Sociology and the Business of Fitness

This is the first text to offer a comprehensive socio-cultural and historical analysis of the current fitness culture.

Fitness today is not simply about health clubs and exercise classes, or measures of body mass index and cardiovascular endurance. Fit for Consumption conceptualizes fitness as a field within which individuals and institutions may negotiate - if not altogether reconcile - the competing and often conflicting social demands made on the individual body that characterize our current era.

Intended for researchers and senior undergraduate and postgraduate students of sport, leisure, cultural studies and the body, this book utilizes the US fitness field as a case study through which to explore the place of the body in contemporary consumer culture. Combining observations in health clubs, interviews with fitness producers and consumers, and a discourse analysis of a wide variety of fitness texts, this book provides an empirically grounded examination of one of the pressing theoretical questions of our time: how individuals learn to fit into consumer culture and the service economy; how our bodies and selves become fit for consumption.'

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	The Sociology of Health Promotion: Critical Analyses of Consumption, Lifestyle and Risk Author: Robin BuntonPublisher: Routledge (1995)Binding: Paperback, 264 pagespricer: $57.95ISBN-10: 0415116473editorialreviewsThe Sociology of Health Promotion offers analyses of contemporary public health policy, lifestyle, consumption, ris ...
	The Philosophy of Management: Early Sociology of Business and Management (The Making of Sociology) Author: Oliver SheldonPublisher: Routledge (2003)Binding: Hardcover, 296 pagespricer: $260.00ISBN-10: 0415279844editorialreviewsSheldon's work prefigures the human relations approach to management theory of Elton Mayo and F. J. Roethlisberg ...
	Consumption as an Investment: The Fear of Goods from Hesiod to Adam Smith (Routledge Studies in the History of Economics) Author: Cosimo PerrottaPublisher: Routledge (2004)Binding: Hardcover, 356 pagespricer: $250.00ISBN-10: 0415306191editorialreviewsThis book explores and charts the changing place of consumption as a source of investment in production and gro ...

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