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Thomas M. Koulopoulos, Tom Roloff "Smartsourcing: Driving Innovation and Growth Through Outsourcing"

Management guru and bestselling business author, Tom Peters, has called Thomas Koulopoulos' writing, "a brilliant vision of where we must take our enterprises to survive and thrive."

Outsourcing is the most popular movement of the new global business economy. In fact, the typical executive will soon spend one-third of his or her budget on outsourcing. But the smart ones will spend it on smartsourcing.

Smartsourcing goes a step further by showing companies how to partner with service providers strategically-to not only cut costs but increase innovation as well. Rather than moving the work to where the least expensive workers are, Smartsourcing shows you how to abandon the status quo-and make outsourcing an opportunity to improve operations across the full spectrum of your business. The first book to be ahead of the curve, Smartsourcing is the hands-on guide every manager needs to capitalize on one of the most important shifts in business today.

Not since the industrial revolution has there been such a dramatic change in how-and where-work is performed. In today's marketplace, a company's products and services must be positioned and sold against global competitors with larger, cheaper, and highly skilled workforces. Organizations today are faced with significant quandaries, including how to:

• Cut costs while increasing innovation

• Grow the business-and maintain accountability-while moving operations offsite

• Increase productivity and efficiency

By embracing the next evolution of outsourcing. Smartsourcing enables an organization to focus on what it does best while the outsourcing partner takes responsibility for innovating change and cost-control in non-core operations. The result is a strategic and synergistic relationship that enables each organization to benefit from the other's expertise and ultimately increase productivity and profitability. Smartsourcing provides a roadmap for navigating today's shifting marketplace, and shows how outsourcing can add value to your business, your products and your customers.

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