English
Deutsch
Français
简体中文
繁體中文
Categories
Study
Novel
Nonfiction
Health
Tutorial
Entertainment
Business
-- Economics/Finances
-- Business/Investing
-- Internet Markting
-- Economic Management
Magazine
Arts & Design
Audiobooks & Video Training
Cultures & Languages
Family & Home
Law & Politics
Lyrics & Music
Software Related
eBook Torrents
Uncategorized
Share With Friends
Archive by Date
2012-08-05
2012-08-04
2012-08-03
2012-08-02
2012-08-01
2012-07-31
2012-07-30
2012-07-29
2012-07-28
Search Tag
Newest
Business 7 Figure Shortcut 2011
Business Organic Chemistry by Francis A. Carey (Repost)
Business Cohomologie l-adique et Fonctions L (Lecture Notes in Mathematics) (French Edition) by A. Grothendieck (Repost)
Business "Toyota Under Fire: Lessons for Turning Crisis into Opportunity" by Jeffrey K. Liker, Timothy N. Ogden (Repost)
Business Forex Beginner’s Course
Business Sandeep Krishnamurthy, «Contemporary Research in E-marketing» (Repost)
Business William Russell Melton, "New American Expat: Thriving and Surviving Overseas in the Post-9/11 World" (Repost)
The Lean Startup - How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
How - Why How We Do Anything Means Everything...in Business (and in Life)
[Tutsplus] Running a Freelance Business Design (2012)
The New Business Road Test - What entrepreneurs and executives should do before writing a business plan (3rd Edition)
Business Discourse, Interpretation, Organization [Repost]
Business Poverty Mosaics: Realities and Prospects in Small-Scale Fisheries [Repost]
Business Corporate Social Responsibility: Verantwortungsvolle Unternehmensführung in Theorie und Praxis [Repost]
Tutsplus - Running a Freelance Design Business (2012)
Business Public Speaking and Presentations Demystified [Repost]
Business Umwandlungssteuerrecht: Grundlagen für Studium und Steuerberaterprüfung (Auflage: 5)
Business Natural Gas Information 2011 (Repost)
The Business of iPhone App Development - Making and Marketing Apps that Succeed
Useful Links
Business Shopper Marketing: How to Influence Consumer Decision Making at the Point of Purchase
Posted on 2010-04-14
|  |
More Markus Stahlberg, Ville Maila, "Shopper Marketing: How to Influence Consumer Decision Making at the Point of Purchase" New and growing, Shopper Marketing is one of the hottest trends in marketing today. It targets consumers while they are in the store and involves every aspect of the shopping experience, from promotions, displays and packaging to the store layout itself. According to a study by Deloitte, spending on shopper marketing has doubled since 2004. Procter & Gamble alone invests at least 500 million dollars a year in shopper marketing. Microsoft, IBM, Coca-Cola and Nestle all have their own shopper marketing units. This book combines the perspectives of 35 internationally recognized shopper marketing experts, among them renowned author Paco Underhill. Its three sections include research into shopper behavior [Insights]; interviews with experts [Strategy] and case studies of successful shopper marketing activities.
Rating:
2.5 out of 5 by Book123 |
| Download Links | |
| Server | Status |
|---|---|
| Direct Download Link 1 | Alive |
| Direct Download Link 2 | Alive |
| Download Link (Uploading) | Alive |
| Download Link (DepositFiles) | Alive |
| Download Link (Mirror) | Alive |
|
Buy This Book at Best Price >> | |
Related Articles
 | Science/Engineering Decision Making in the Manufacturing Environment: Using Graph Theory and Fuzzy Multiple Attribute Decision Making Methods R. Venkata Rao "Decision Making in the Manufacturing Environment: Using Graph Theory and Fuzzy Multiple Attribute Decision Making Methods" Springer | 2007-06-15 | ISBN:1846288185 | PDF | 373 pages | 2 Mb Manufacturing is the backbone of ... |
 | Family & Home Engaging the Community in Decision Making: Case Studies Tracking Participation, Voice and Influence Engaging the Community in Decision Making: Case Studies Tracking Participation, Voice and Influence Publisher: McFarland | ISBN: 078644312X | edition 2009 | PDF | 247 pages | 1.8 mbIn recent years, the rapidly growing field of community pa ... |
 | Economics/Finances Consumer Behaviour in Sport and Events: Marketing Action (Sports Marketing) Daniel C. Funk, "Consumer Behaviour in Sport and Events: Marketing Action (Sports Marketing)"Butterworth-Heinemann | 2008-10-31 | ISBN: 0750686669 | 272 pages | PDF | 1,6 MBConsumer Behaviour in Sport and Events emphasises the role of c ... |
 | Study Point of Purchase Author: Marta SerratsEditorial ReviewsBook DescriptionImaginative and inspirational, Point of Purchase is an essential resource for creating striking and innovative exhibition and store displays. This book showcases a variety successful poi ... |
 | Business Handbook of Marketing Scales: Multi-Item Measures for Marketing and Consumer Behavior Research (Association for Consumer Research) Author: William O. BeardenPublisher: Sage Publications, IncISBN: 076191000XPages: 552In this handbook, one can compile and compare easily the consumer ethonocentrism scale, the sexual identity scale, value and lifestyle scale (VALS), Belk's ... |
| Arts & Design Decision Making in the Manufacturing Environment: Using Graph Theory and Fuzzy Multiple Attribute Decision Making Methods (Springer Series in Advanced Manufacturing) Author: R. Venkata RaoPublisher: Springer (2007)Binding: Hardcover, 373 pagespricer: $139.00ISBN-10: 1846288185editorialreviewsManufacturing is the backbone of any industrialized nation. Recent worldwide advances in manufacturing technologi ... |
Comments (0)
