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Shirley Fulton, Al Guyant - Beat the Press

Posted on 2010-05-17




Name:Shirley Fulton, Al Guyant - Beat the Press
ASIN/ISBN:1589820118
Publisher:American Book Publishing Group
Publish Date:1589820118
Pages:248 pages
File size:53.78 Mb
Publisher: American Book Publishing Group
Publish Date: 2002-08-01
ISBN: 1589820118
File Type: PDF
Pages: 248 pages
File Size: 53.78 MB
   Shirley Fulton, Al Guyant - Beat the Press

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This is the only book that provides hundreds of actual responses that can be used to defend against reporters' tough, trick, and hostile questions, while it also gives hundreds of tips and techniques on how to use the model answers. Beat The Press will equip readers with strategies for facing the news media like a pro, not a rookie.

"Finally, a first-rate, easy-to-understand guide to effectively and successfully communicating with the media. Beat the Press offers time- and field-tested strategies to handling the rough-and-tumble world of fast-paced, sensation-driven reporters. Shirley Fulton and Al Guyant offer much more than an insider's guide. This is the ultimate how-to blueprint that should be required reading for every mid- to upper-level management executive."-Wellington E. Webb, Mayor of Denver, Colorado

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