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Michael Peacock, "Selling Online with Drupal e-Commerce: Walk through the creation of an online store with Drupal's e-Commerce module"

Drupal is a free and open-source modular web application framework and content management system (CMS) written in PHP that can run in many environments, including Windows, Mac OS X, Linux, and FreeBSD. Drupal e-Commerce is a free, open-source, feature-rich, flexible package of modules that seamlessly adds full e-Store capabilities to Drupal.

Drupal e-Commerce is the combination of Drupal, the award-winning Drupal 5 content management system, and the e-Commerce package of modules that can be plugged into it, bringing a wealth of e-commerce functionality to the software.

In this book you will learn how to use the Drupal content management system along with its e-Commerce modules to set up and manage an online shop. We will install the software, have a look at its features, plan our shop, create our shop, look at customer management, create a design for our shop, and cover security, taxes, shipping, and even marketing our business!

If you're new to Drupal and want to set up a powerful e-commerce system, this book is for you. If you've some experience of working with Drupal and want to understand how its e-commerce options can be used to power an online shop, this book will also prove invaluable.

What you will learn from this book?

Why to choose Drupal for e-commerce

Installing and configuring Drupal and its e-Commerce module

How Drupal and its e-Commerce module work

Creating and managing content

Creating and managing user accounts, roles, and permissions

Things to think about when planning to sell online

Structuring your site, your product catalogue, and framing a shopping process for users

Framing business policies to handle legal and professional issues

Branding your site by customizing default themes

Installing new themes and creating a custom theme

Customizing the checkout process for processing orders

Creating a better selling experience

Attracting customers with discounts, coupons, auctions, donations, flexicharges

Working with taxes and shipping rules in Drupal e-Commerce

Drupal e-Commerce's shipping API modules

Securing and maintaining your site (deploy, backup, restore)

Creating and managing invoices using the Invoices module

Integrating CiviCRM to manage appointments and log phone calls

Improving traffic with Search Engine Optimization

Advertising programmes, newsletters, and viral marketing campaigns

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