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Search Engine Advertising: Buying Your Way to the Top to Increase Sales (VOICES)

Posted on 2010-04-13

Name:	Search Engine Advertising: Buying Your Way to the Top to Increase Sales (VOICES)
ASIN/ISBN:	0735713995
Author:	Catherine Seda
Publisher:	New Riders Press (2004)
Language:	English
Pages:	Paperback, 368 pages
File size:	4.45 Mb

Search Engine Advertising: Buying Your Way to the Top to Increase Sales (VOICES)

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Author: Catherine Seda

Publisher: New Riders Press (2004)

Binding: Paperback, 368 pages

pricer: $34.99

ISBN-10: 0735713995

editorialreviews

You don't have to have the biggest name or the most dazzling graphics to lure customers to your Web site. These days, all you really need is prominent search-engine placement. This book shows you how to get it! With searching one of the most popular Internet activities, a top spot on a major search engine virtually ensures a high volume of visitors--though converting them to buyers is another story. In these pages, top Internet marketer and strategist Catherine Seda tackles both parts of that equation. First, she outlines the strategy involved in buying the specific keyword positions that will lead users directly to the page you want. Then, she describes how you can turn poor-performing ad copy into targeted sales-getters, and how you can evaluate and correct low visitor-to-buyer conversions. Beginning marketers will find the info they need to implement a Web strategy quickly, while advanced marketers will find all kinds of tips for analyzing and improving current results.

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	Technical Search Engine Advertising : Buying Your Way to the Top to Increase Sales Author: Catherine SedaPublisher: New RidersPublish Date: 24 February, 2004ISBN: 0735713995
	Technical Search Engine Advertising Buying Your Way to the Top to Increase Sales
	Business/Investing Search Engine Advertising: Buying Your Way to the Top to Increase Sales
	Business/Investing Affordable PPC search engine advertising
	Technical Search Engine Advertising Buying Your Way to the Top to Increase Sales You don't have to have the biggest name or the most dazzling graphics to lure customers to your Web site. These days, all you really need is prominent search-engine placement. This book shows you how to get it! With searching one of the mos ...
	EBook Torrents Catherine Seda - Search Engine Advertising Buying Your Way To Th

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