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Cultures & Languages Ribbon Culture: Charity, Compassion and Public Awareness

Posted on 2010-03-16




Name:Cultures & Languages Ribbon Culture: Charity, Compassion and Public Awareness
ASIN/ISBN:0230549217
Language:English
File size:1.31 Mb
Publisher: Palgrave Macmillan
ISBN: 0230549217
Publish Date: edition 2008
File Type: PDF
Pages: 240 pages
File Size: 1,31 mb
   Cultures & Languages Ribbon Culture: Charity, Compassion and Public Awareness

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Ribbon Culture: Charity, Compassion and Public Awareness By Sarah Moore

Ribbon Culture explores the history, meaning, and sociological implications of the popular practice of 'showing awareness'. The book suggests that we see the rise of awareness campaigns in terms of a growing interest in personal displays of compassion in a cultural climate where empathy has become a by-word for authenticity. Not only this, but Ribbon Culture highlights charities' use of slick awareness campaigns to 'reach' their target-audience and explores the repercussions of the transformation of charity into a commercial enterprise.

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