Economics/Finances Retailing in the 21st Century: Current and Future Trends (3540720014)

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Economics/Finances Retailing in the 21st Century: Current and Future Trends

Posted on 2010-03-16

Name:	Economics/Finances Retailing in the 21st Century: Current and Future Trends
ASIN/ISBN:	3540720014
Language:	English
File size:	2.4 Mb
Language:	English
Publish Date:	2010-02
ISBN:	3540720014
Pages:	462 pages
File Type:	PDF
File Size:	2,4 MB
Other Info:	Springer

Economics/Finances Retailing in the 21st Century: Current and Future Trends

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Manfred Krafft, Murali K. Mantrala "Retailing in the 21st Century: Current and Future Trends"

Retailing in the new millennium stands as an exciting, complex and critical sector of business in most developed as well as emerging economies. Today, the retailing industry is being buffeted by a number of forces simultaneously, e.g., increasing competition within and across retailing formats, the growth of online retailing, the advent of ‘radio frequency identification’ (RFID) technology, the explosion in customer-level data availability, the global expansion of major retail chains like Wal-Mart and METRO Group and so on. Making sense of it all is not easy but of vital importance to retailing practitioners, analysts and policymakers. With crisp and insightful contributions from some of the world’s leading experts, Retailing in the 21st Century is a compendium of state-of-the-art, cutting-edge knowledge for successful retailing today.

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