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Research Methods for Business Students (3rd Edition)

Posted on 2010-04-14




Name:Research Methods for Business Students (3rd Edition)
ASIN/ISBN:0273658042
Author:Mark N.K. Saunders, Philip Lewis, Adrian Thornhill
Publisher:Prentice Hall (2004)
Language:English
Pages:Paperback, 528 pages
File size:1 Mb
   Research Methods for Business Students (3rd Edition)

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Author: Mark N.K. Saunders, Philip Lewis, Adrian Thornhill


Publisher: Prentice Hall (2004)


Binding: Paperback, 528 pages


pricer: $85.00


ISBN-10: 0273658042


editorialreviews

This revised and fully-updated edition continues to provide students with the knowledge, understanding an necessary skills to complete a piece of business research. The content is academically rigorous with an engaging and accessible style. Written as a self-study guide, the reader is taken step-by-step through the research process, while numerous worked examples, real-life case studies and student activities bring to life the realities of undertaking business research. Research Methods for Business Students is suitable for final year undergraduate and masters students. Using real-life case studies and written with a student-centered approach, this new text provides students with the necessary knowledge and skills to enable them to undertake a piece of business research making the best use of IT where appropriate. Features and benefits include: Discussion of a range of web based approaches for collecting data, Internet addresses for selected on-line Government datasets from throughout the world, Advice on undertaking research in international settings, Section on presenting research findings orally, New case studies with discussion questions, Additional international worked examples and diagrams, Enhanced website with separate student and lecturer sections, The best selling Business and Management research methods text book, Application of appropriate information technology integral part of text, Wide variety of worked examples from across business and management, Self check questions with answers for each chapter, Help with progressing the student's research project, Case studies with discussion questions, Annotated further reading.




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