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Business SalonOvations' Day Spa Techniques [Repost]
Business 7 Figure Shortcut 2011
Business Organic Chemistry by Francis A. Carey (Repost)
Business Cohomologie l-adique et Fonctions L (Lecture Notes in Mathematics) (French Edition) by A. Grothendieck (Repost)
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Business Forex Beginner’s Course
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The Lean Startup - How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
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The New Business Road Test - What entrepreneurs and executives should do before writing a business plan (3rd Edition)
Business Discourse, Interpretation, Organization [Repost]
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Business Corporate Social Responsibility: Verantwortungsvolle Unternehmensführung in Theorie und Praxis [Repost]
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Business Umwandlungssteuerrecht: Grundlagen für Studium und Steuerberaterprüfung (Auflage: 5)
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The Business of iPhone App Development - Making and Marketing Apps that Succeed
Business 7 Figure Shortcut 2011
Business Organic Chemistry by Francis A. Carey (Repost)
Business Cohomologie l-adique et Fonctions L (Lecture Notes in Mathematics) (French Edition) by A. Grothendieck (Repost)
Business "Toyota Under Fire: Lessons for Turning Crisis into Opportunity" by Jeffrey K. Liker, Timothy N. Ogden (Repost)
Business Forex Beginner’s Course
Business Sandeep Krishnamurthy, «Contemporary Research in E-marketing» (Repost)
Business William Russell Melton, "New American Expat: Thriving and Surviving Overseas in the Post-9/11 World" (Repost)
The Lean Startup - How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
How - Why How We Do Anything Means Everything...in Business (and in Life)
[Tutsplus] Running a Freelance Business Design (2012)
The New Business Road Test - What entrepreneurs and executives should do before writing a business plan (3rd Edition)
Business Discourse, Interpretation, Organization [Repost]
Business Poverty Mosaics: Realities and Prospects in Small-Scale Fisheries [Repost]
Business Corporate Social Responsibility: Verantwortungsvolle Unternehmensführung in Theorie und Praxis [Repost]
Tutsplus - Running a Freelance Design Business (2012)
Business Public Speaking and Presentations Demystified [Repost]
Business Umwandlungssteuerrecht: Grundlagen für Studium und Steuerberaterprüfung (Auflage: 5)
Business Natural Gas Information 2011 (Repost)
The Business of iPhone App Development - Making and Marketing Apps that Succeed
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Business Reputation Management
Posted on 2011-08-11
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More Sabrina Helm, Kerstin Liehr-Gobbers, Christopher Storck, "Reputation Management" Reputation is the most complex asset of an organization. Despite the call for consistent management of corporate reputation comprehensive approaches to measure and steer a company' s reputation are still in their infancy. Reputation management aims at creating a balance between stakeholder demands, perceptions and corporate reality in order to foster behavior that helps a company achieve its business goals. It needs to be based on thorough research and requires orchestrated execution through management processes across organizational units, communication disciplines, and countries. This calls for a management system to establish a closed cycle of strategic planning, implementation, performance measurement, and reporting. The book gives answers to the following questions: What is reputation and which conceptualizations do exist? What are the state-of-the-art methods and tools to measure corporate reputation? What are best practice examples and future trends in the field of corporate reputation management? Download
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