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Technical Reality Check: The Irreverent Guide to Outsmarting, Outmanaging and Outmarketing Your Competition
Posted on 2010-09-09
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More Guy Kawasaki, "Reality Check: The Irreverent Guide to Outsmarting, Outmanaging and Outmarketing Your Competition"
In Silicon Valley slang, a “bozo explosion” is what causes a lean, mean, fighting machine of a company to slide into mediocrity. As Guy Kawasaki puts it, “If the two most popular words in your company are partner and strategic, and partner has become a verb, and strategic is used to describe decisions and activities that don’t make sense” . . . it’s time for a reality check. Now, Kawasaki has compiled his best wit, wisdom, and contrarian opinions in handy book form. From competition to customer service, innovation to marketing, he shows readers how to ignore fads and foolishness while sticking to commonsense practices. He explains, for instance: • How to get a standing ovation • The art of schmoozing • How to create a community • The top ten lies of entrepreneurs • Everything you wanted to know about getting a job in Silicon Valley but didn’t know who to ask Provocative, useful, and very funny, this “no bull shiitake” book will show you why readers around the world love Guy Kawasaki. Audible Audio Edition Listening Length: 14 hour(s) and 52 min. Program Type: Audiobook Version: Unabridged
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