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Business "The Big Book of Marketing" by Anthony G. Bennett

Posted on 2010-05-14




Name:Business "The Big Book of Marketing" by Anthony G. Bennett
ASIN/ISBN:0071621253
Publish Date:2009
Pages:481 pages
File size:5 Mb
Publish Date: 2009
ISBN: 0071621253
Pages: 481 pages
File Type: PDF
File Size: 5 Mb
Other Info: McGraw-Hill
   Business "The Big Book of Marketing" by  Anthony G. Bennett

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"The Big Book of Marketing" by Anthony G. Bennett

This book is the definitive resource for marketing your business in the twenty-first century. Each chapter covers a fundamental aspect of the marketing process, broken down and analyzed by the greatest minds in marketing today.

For the first time ever, 110 experts from the world's most successful companies reveal their step-by-step strategies, proven marketing tools, and tricks of the trade—fascinating, exclusive, real-world case studies from an all-star roster of companies.

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