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Business "Customer Relationship Management" by Kristin L. Anderson, Carol J. Kerr
Posted on 2010-07-16
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More "Customer Relationship Management" by Kristin L. Anderson, Carol J. Kerr The Briefcase Book Series Customer Relationship Management provides easy-to-apply solutions and strategies for establishing meaningful bonds with your customers and turning them into reliable, lifelong partners. This book supplies easy-to-apply solutions to common CRM problems, including how to maximize impact from CRM technology, which data warehousing techniques are most effective, and how to create and manage both short- and long-term relationships. • | • Table of Contents Preface 1. Customer Relationship Management Is Not an Option 2. The Customer Service/Sales Profile 3. Managing Your Customer Service/Sales Profile 4. Choosing Your CRM Strategy 5. Managing and Sharing Customer Data 6. Tools for Capturing Customer Information 7. Service-Level Agreements 8. E-Commerce: Customer Relationships on the Internet 9. Managing Relationships Through Conflict 10. Fighting Complacency: The “Seven-Year Itch” in Customer Relationships 11. Resetting Your CRM Strategy Index with TOC BookMarkLinks More : You find here
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