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Technical Qualitative Marketing Research: A Cultural Approach (Introducing Qualitative Methods series)

Posted on 2010-04-07




Name:Technical Qualitative Marketing Research: A Cultural Approach (Introducing Qualitative Methods series)
ASIN/ISBN:1412903815
Author:onno
Language:English
File size:2.14 Mb
   Technical Qualitative Marketing Research: A Cultural Approach (Introducing Qualitative Methods series)

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ISBN: 1412903815 Publisher: Sage Publications Ltd Author: Johanna Katarina Moisander, Professor Anu Valtonen

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Aimed at both graduate and undergraduate students majoring in business administration and in other fields of social sciences, Qualitative Marketing Research unpacks the emerging cultural approach in the field of marketing and consumer research and

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