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Economics/Finances Publishing for Profit: Successful Bottom-Line Management for Book Publishers

Posted on 2010-04-13




Name:Economics/Finances Publishing for Profit: Successful Bottom-Line Management for Book Publishers
ASIN/ISBN:155652997X
Language:English
File size:16.3 Mb
Publisher: Chicago Review Press
ISBN: 155652997X
Publish Date: edition 2010-01-01
File Type: PDF
Pages: 400 pages
File Size: 16.3 mb
   Economics/Finances Publishing for Profit: Successful Bottom-Line Management for Book Publishers

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Publishing for Profit: Successful Bottom-Line Management for Book Publishers

Publishing is a rapidly changing business, and this readable and comprehensive reference is left in step—covering operations, financial, and personnel management as well as product development, production, and marketing. Written for the practicing professional just starting out or looking to learn new tricks of the trade, this revised and expanded fourth edition contains updated industry statistics and benchmark figures, features up-to-date strategies for creating new revenue streams, online marketing and sales, and e-book publishing, and provides new information about using financial information to make key management decisions. Highly practical forms and sample contracts are included for up-to-the-minute advice.

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