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A Short Biographical Dictionary of English Literature
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Dollars and Sense by William Crosbie Hunter
The Theory of the Theatre by Clayton Hamilton
The Mathematics of Investment
Occupiers of Wall Street: Losers or Game Changers
The Solution of the Pyramid Problem
Lectures on Moduli of Curves
Walden by Henry David Thoreau
Methods for Finding Zeros in Polynomials
Lectures on Stochastic Flows and Applications
Educational Psychology by Edward L. Thorndike
The Last Days of Tolstoy by V. G. Chertkov
Globalization and Responsibility
Lectures on Siegel Modular Forms and Representation by Quadratic Forms
Lectures on Topics In One-Parameter Bifurcation Problems
History of the Incas by Pedro Sarmiento de Gamboa
Linear Algebra: Theorems and Applications
Lectures on Stochastic Differential Equations and Malliavin Calculus
A Short Biographical Dictionary of English Literature
Lectures on Sieve Methods and Prime Number Theory
Dollars and Sense by William Crosbie Hunter
The Theory of the Theatre by Clayton Hamilton
The Mathematics of Investment
Occupiers of Wall Street: Losers or Game Changers
The Solution of the Pyramid Problem
Lectures on Moduli of Curves
Walden by Henry David Thoreau
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Public Relations Handbook (Media Practice)
Posted on 2010-04-13
|
Author: Alison Theaker
Publisher: Routledge (2001) Binding: Library Binding, 320 pages pricer: $140.00 ISBN-10: 0415213339 editorialreviews The Public Relations Handbook is a comprehensive and detailed introduction to the theories and practices of the public relations industry. Tracing the history and development of public relations, it explores ethical issues which affect the industry, examines its relationship with politics, lobbying organisations and journalism, assess its professionalism and regulation and advises on training and entry into the profession. The Public Relations Handbook combines theoretical and organisational frameworks for studying PR with examples of how the industry works in practice. It draws on a range of promotional strategies and campaigns from businesses and charities, including Railtrack, Voice of the Listener and Viewer, Marks and Spencer, the Metropolitan Police, the Prince's Trust, Daewoo cars and the NSPCC. The Public Relations Handbook includes: * interviews with press officers and PR agents about their working practices * case-studies, examples, press releases and illustrations from a range of campaigns from multinational corporations, local government and charities * specialist chapters on financial public relations, business ethics, online promotion and the challenges of new technology * over twenty illustrations from recent PR campaigns. Jo Chipchase runs Can-U-Hack-It Ltd - a Brighton based new media company. Johanna Fawkes is Course Leader for BA Public Relations at Leeds Metropolitan University. Anne Gregory is Head of the School o checked
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