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Professional Marketing & Selling Techniques for Digital Wedding Photographers, Jeff Hawkin
Posted on 2010-07-27
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More Jeff Hawkins, Kathleen Hawkins, "Professional Marketing & Selling Techniques for Digital Wedding Photographers" * Updated to include the latest digital camera models, imaging software, and current image proofing and sales techniques, this business guide teaches wedding photographers how to build a profitable business. From formulating a business plan to presenting final images to clients, the strategies presented help photographers avoid the pitfalls that ruin many wedding photography studios. Photographers learn how to define a target demographic梬hether that be low-volume big-budget or high-volume low-budget clients梐nd market to those demographics in print, on the Internet, through networking and at bridal shows. Customer service tips include how to interview clients to ensure a stress-free and enjoyable portrait experience, conduct presession consultations, and write a contract, as well as presentation techniques for wall-size images, coffee-table杝tyle books, and guestbooks. The featured images and drawings include a gallery of the author's wedding photographs and samples of advertising, marketing, and promotional literature. Download Hotfile Jeff Hawkins, Kathleen Hawkins, "Professional Marketing & Selling Techniques for Digital Wedding Photographers" * Updated to include the latest digital camera models, imaging software, and current image proofing and sales techniques, this business guide teaches wedding photographers how to build a profitable business. From formulating a business plan to presenting final images to clients, the strategies presented help photographers avoid the pitfalls that ruin many wedding photography studios. Photographers learn how to define a target demographic梬hether that be low-volume big-budget or high-volume low-budget clients梐nd market to those demographics in print, on the Internet, through networking and at bridal shows. Customer service tips include how to interview clients to ensure a stress-free and enjoyable portrait experience, conduct presession consultations, and write a contract, as well as presentation techniques for wall-size images, coffee-table杝tyle books, and guestbooks. The featured images and drawings include a gallery of the author's wedding photographs and samples of advertising, marketing, and promotional literature. Download Hotfile
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