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Economics/Finances Product Innovation: Leading Change through Integrated Product Development

Posted on 2010-03-15




Name:Economics/Finances Product Innovation: Leading Change through Integrated Product Development
ASIN/ISBN:0521842751
Language:English
File size:2.5 Mb
Publisher: Cambridge University Press
ISBN: 0521842751
Publish Date: edition 2005
File Type: PDF
Pages: 640 pages
File Size: 2,5 mb
   Economics/Finances Product Innovation: Leading Change through Integrated Product Development

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Product Innovation: Leading Change through Integrated Product Development

This book describes the latest constructs, techniques, and processes for enabling managers, professionals, and practitioners to be more effective in designing, developing, and commercializing new products and services. Written from an Integrated Product Development (IPD) perspective, it provides guidance and support in formulating and executing IPD programs for business practitioners and MBA students.

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