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Precision Marketing: The New Rules for Attracting, Retaining, and Leveraging Profitable Customers
Posted on 2010-03-16
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More During my twenty-year career as an advertising executive, I was responsible for hundreds of millions of dollars spent on building powerful brand relationships. Yet, at the end of the day, I was never able to give our clients something they really wanted: deep, intimate knowledge about their customers. This book shows how, by utilizing precision marketing techniques, companies can uncover that intimate knowledge–and, ultimately, create increased shareholder value. The insights are illuminating, compelling, and highly actionable. My Links To thank me use my links, please!
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