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Business Précis de stratégie : Cinq éléments pour agir
Posted on 2010-07-31
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More Précis de stratégie : Cinq éléments pour agir La pensée stratégique est indissociable de la vie de tout groupe humain dont le destin est d'" agir ensemble ". Or, la crise que subit le monde contemporain remet en question la plupart des critères fondateurs de la stratégie. La disparition de ces repères place les sociétés face à l'enjeu de leur survie en tant que telles. Cet ouvrage plonge au cœur même du mécanisme stratégique. Aux questions habituelles sur les objectifs, les moyens, le cadre, les limites, l'Autre, il répond par une démarche pragmatique, en partant du " bas " pour reconfigurer un champ stratégique bouleversé. Fondé sur une approche novatrice, il propose : la mise en relation de cinq éléments : projet, organisation, situation, technique et méthode, considérés comme les piliers de la stratégie ; l'appréciation de la situation : en constituant une base de données complète et actualisée qui permette une analyse objective du monde actuel ; la comparaison des modèles occidental et chinois : pour envisager, au-delà de leurs antagonismes apparents, des convergences culturelles pour un développement futur. L'avenir, en stratégie comme ailleurs, reste à inventer. Riche des enseignements du passé, fort du savoir de l'auteur, spécialiste de la " stratégie de crise ", ce livre lance les premières cordées vers cette aventure qui nous concerne tous. MY LINKS
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