Powerhouse Marketing Plans: 14 Outstanding Real-Life Plans and What You Can Learn from Them to Supercharge Your Own Campaigns (0814472192)

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Powerhouse Marketing Plans: 14 Outstanding Real-Life Plans and What You Can Learn from Them to Supercharge Your Own Campaigns

Posted on 2010-04-13

Name:	Powerhouse Marketing Plans: 14 Outstanding Real-Life Plans and What You Can Learn from Them to Supercharge Your Own Campaigns
ASIN/ISBN:	0814472192
Author:	Winslow "Bud" Johnson
Publisher:	AMACOM (2004)
Language:	English
Pages:	Paperback, 384 pages
File size:	5 Mb

Powerhouse Marketing Plans: 14 Outstanding Real-Life Plans and What You Can Learn from Them to Supercharge Your Own Campaigns

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Author: Winslow "Bud" Johnson

Publisher: AMACOM (2004)

Binding: Paperback, 384 pages

pricer: $29.95

ISBN-10: 0814472192

editorialreviews

The best products in the world will fail if they don't have a good marketing plan to spell out exactly how their creators will generate new and continuing sales. Powerhouse Marketing Plans reveals, for the first time, the marketing plans that drive sales for some very well-known products. The book identifies the traits common to these and all other successful plans, and the author provides insightful analysis and a practical framework for applying them to any product in any market. Powerhouse Marketing Plans lets readers hone in on what has worked (and not worked) at leading companies such as Energizer, L'eggs, Philips, Gel Tech (Zicam(r)), and others. The examples illuminate great strategies in action, and show how to maximize market research initiatives such as phone surveys, ethnographic studies, focus groups, online surveys, trade research, and more. Whether introducing a new product or creating awareness of a brand extension, marketing and business professionals in all industries will find this a thorough, unique, and indispensable resource.

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	Technical Powerhouse Marketing Plans: 14 Outstanding Real-Life Plans and What You Can Lear Author: Winslow Johnson, Winslow "Bud" JohnsonPublisher: AMACOMPublish Date: June, 2004ISBN: 0814472192
	Entertainment Business Plans to Game Plans A.Practical System for Turning Strategies into Action
	Nonfiction Powerhouse.Marketing.Plans
	Business Marketing and Selling - Powerhouse Marketing Plans - 14 Outstanding Real-Life Plans And What You Can Learn From Them To Supercharge Your Own Campaigns rar
	Business Powerhouse Marketing Plans
	Business/Investing Powerhouse Marketing Plans: 14 Outstanding Real-Life Plans and What You Can Learn from Them to Supercharge Your Own Campaigns Publisher: AMACOM/American Management Association; 1st editionLanguage: EnglishISBN: 0814472192Paperback: 384 pagesData: June 2004Format: CHMDescription: "...this book is an insightful resource for professionals in all industries." - (0.5 M ...

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