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Powerful Proposals: How to Give Your Business the Winning Edge

Posted on 2010-03-15




Name:Powerful Proposals: How to Give Your Business the Winning Edge
ASIN/ISBN:1173772822
Language:English
File size:2 Mb
ISBN: 081447232X
Pages: 254 pages
Publish Date: November 30, 2004
File Type: PDF
Other Info: AMACOM/American Management Association; 1st edition
   Powerful Proposals: How to Give Your Business the Winning Edge

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How does a company constantly win more business than its rivals? A key factor is the ability to create proposals that outshine those from even the strongest competitors. Powerful Proposals helps businesses maximize the selling power of their proposals, with proven strategies for going beyond "this is what we do" documents in favor of customer-centered offers that highlight the tangible benefits your company offers. This powerful process offers tools and techniques that will let any firm:* assess their "winner or loser" proposal status and take proactive steps to become a winner* address the "Big Four" questions that a proposal must answer to be successful* create "A+" proposals in less time with less wasted effort via a simple, repeatable process* neutralize the issue of price when the firm is not the low-price providerPowerful Proposals takes readers step by step through designing executive summaries, writing themes, and generating the text. There is also valuable information on strategy, graphics, callouts, and other visual elements.

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Technical Bids, Tenders, & Proposals: Winning Business Through Best Practice

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