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Pictorial Metaphor in Advertising
Posted on 2010-04-13
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Author: Char Forceville
Publisher: Routledge (1996) Binding: Library Binding, 233 pages pricer: $165.00 ISBN-10: 0415128684 editorialreviews In , Forceville argues that metaphor can occur in pictures and draws on relevant studies from various disciplines to propose a model for the identification, classification and analysis of "pictorial metaphors." By using insights taken from a range of linguistic and cognitive perspectives Forceville demonstrates his point, providing a framework within which these pictorial metaphors can be analyzed. failed checked
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