Cultures & Languages Pauline Adema - Garlic Capital of the World: Gilroy, Garlic, and the Making of a Festive Foodscape (1604731214)

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Pauline Adema - Garlic Capital of the World: Gilroy, Garlic, and the Making of a Festive Foodscape

According to Pauline Adema, you smell Gilroy, California, before you see it. InGarlic Capital of the World, the folklorist and culinary anthropologist examines the role of food and festivals in creating a place brand or marketable identity. The author scrutinizes how Gilroy, California, successfully transformed a negative association with the pungent bulb into a highly successful tourism and marketing campaign.This book explores how local initiatives led to an iconization of the humble product in Gilroy. The city, a well-established agricultural left and bedroom community south of San Francisco, rapidly built a place-brand identity based on its now-famous moniker, "Garlic Capital of the World." To understand Gilroy's success in transforming a local crop into a tourist draw, Adema contrasts the development of this now-thriving festival with events surrounding the launch and demise of the PigFest in Coppell, Texas. Indeed, the Garlic Festival is so successful that the event is all that many people know about Gilroy.Adema explores the creation and subsequent selling of foodscapes or food-themed place identities. This seemingly ubiquitous practice is readily visible across the country at festivals celebrating edibles like tomatoes, peaches, spinach, and even cauliflower. Food, Adema contends, is an attractive focus for image makers charged with community building and place differentiation. Not only is it good to eat; food can be a palatable and marketable symbol for a town or region.

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	Pauline Frommer's Walt Disney World & Orlando (Pauline Frommer Guides) Pauline Frommer's Walt Disney World & Orlando (Pauline Frommer Guides)Frommers \| ISBN: 0470125357 \| 2007-06-25 \| PDF \| 342 pages \| 2 Mb Spend less, see more. This is the philosophy behind Pauline Frommer’s guides. Written by travel expert ...
	Garlic and Sapphires: The Secret Life of a Critic in Disguise Garlic and Sapphires: The Secret Life of a Critic in Disguise Publisher: Allen & Unwin Pty \| ISBN: 1741146445 \| edition 2005 \| PDF \| 335 pages \| 10,5 mbWhat they might not fully appreciate is that Reichl is an absolute marvel when it c ...
	Family & Home The Little Book of Garlic The Little Book of Garlic Publisher: Summersdale Publishers \| ISBN: 1840243864 \| edition 2004 \| PDF \| 96 pages \| 10,3 mbSurely no herb inspires more love – or loathing – than garlic. With its pungent flavour and indisputable medicinal pr ...
	Garlic: Nature's Amazing Nutritional and Medicinal Wonder Food (Woodland Health Series) Garlic - Natures Amazing Nutritional and Medicinal Wonder FoodFor thousands of years amazing magical and medicinal powershave been attributed to garlic. Prized as a legendary protectantagainst vampires in Transylvania, it has also been used ...
	Science/Engineering Nutraceuticals-Designer Foods III: Garlic, Soy and Licorice Paul A. LaChance, "Nutraceuticals-Designer Foods III: Garlic, Soy and Licorice"Wiley-Blackwell; 1 edition (August 1, 1997) \| English \| 0917678400 \| 375 pages \| PDF \| 9.36 MBPhytochemicals are components acting individually, additively or sy ...
	Family & Home Cat Head Biscuits And Garlic Fried Chicken Cat Head Biscuits And Garlic Fried Chicken Carolina Country Cooking \| 2002 \| ISBN: N/A \| 646 pages \| PDF \| 2,5 MB Dedication“Cat Head Biscuits And Garlic Fried Chicken” was created from the recipes and memories of two of the Carolina ...

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