Pamela P. Peterson, David R. Peterson - Company Performance and Measures of Value Added (0943205360)

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Company Performance and Measures of Value Added compares the advantages and disadvantages of such traditional measures of firm performance as return on investment with those of more recent performance measures-economic value added, market value added, and cash flow return on investment. The authors use 1993 financial data from Hershey Foods Corporation, and they conclude that the usefulness of a method depends on the analyst's purpose.

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