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Wendy Jedlicka, "Packaging Sustainability: Tools, Systems and Strategies for Innovative Package Design"

How to take the lead with sustainable packaging design solutions With initiatives like the Wal–Mart Scorecard in the U.S. and the E.U.′s Packaging Directive, delivering sustainable packaging is now an integral part of today′s global competitive market. Written by experts from a wide variety of fields, here is a comprehensive, single source of actionable information that enables everyone involved in the design and development process to make smart, informed decisions, opening new possibilities for creating truly innovative solutions. Wendy Jedlicka, CPP (Roseville, MN) is President of Jedlicka Design Ltd. and a member of the faculty at Minneapolis College of Art and Design′s groundbreaking Sustainable Design Certificate Program. A Certified Packaging Professional, she serves as Upper Midwest Chapter Chair (o2umw.org), as well as U.S. co–coordinator for the o2 Global Green Design Network (o2.org), and contributes frequently to Packaging Design magazine′s "Sustainability Update" feature column. From the Back Cover

Take the lead with sustainable package design solutions

The classic role of packaging is to "Protect, Inform, and Sell." Today, packaging must do all that—but with minimal eco–impact. Packaging Sustainability: Tools, Systems, and Strategies for Innovative Package Design is a comprehensive guide to thinking outside the box to create practical, cost–effective, and eco–responsible packaging.

With a broad range of contributions from pioneers of sustainability, Packaging Sustainability not only describes the concepts of sustainability but reveals the logic behind them, providing you with the tools to sift through and adapt to the ever changing barrage of materials, services, regulations, and mandates. The book:

Enables the designer to make smart, informed decisions at all points throughout the packaging design process

Offers a comprehensive overview of sustainable packaging design issues from leading practitioners, designers, engineers, marketers, psychologists, and ecologists

Describes materials and processes in current use and helps the reader understand how they interconnect

With solid information and actionable ideas, Packaging Sustainability gives you all the tools for maximizing a product′s shelf impact—while minimizing its ecological footprint.

WENDY JEDLIC?KA, CPP, is president of Jedlic?ka Design, Ltd and a member of the faculty at Minneapolis College of Art and Design′s groundbreaking Sustainable Design Certificate Program. A Certified Packaging Professional, she serves as national chapter co–coordinator for the O2 International Network for Sustainable Design (o2.org) in the United States as well as O2′s Upper Midwest chapter chair, and she is the contributing coordinator for Package Design Magazine′s Sustainability Update feature column.

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