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Lectures on Numerical Methods in Bifurcation Problems
Methods for Finding Zeros in Polynomials
Lectures on Stochastic Flows and Applications
Educational Psychology by Edward L. Thorndike
The Last Days of Tolstoy by V. G. Chertkov
Globalization and Responsibility
Lectures on Siegel Modular Forms and Representation by Quadratic Forms
Lectures on Topics In One-Parameter Bifurcation Problems
History of the Incas by Pedro Sarmiento de Gamboa
Linear Algebra: Theorems and Applications
Lectures on Stochastic Differential Equations and Malliavin Calculus
A Short Biographical Dictionary of English Literature
Lectures on Sieve Methods and Prime Number Theory
Dollars and Sense by William Crosbie Hunter
The Theory of the Theatre by Clayton Hamilton
The Mathematics of Investment
Occupiers of Wall Street: Losers or Game Changers
The Solution of the Pyramid Problem
Lectures on Moduli of Curves
Walden by Henry David Thoreau
Methods for Finding Zeros in Polynomials
Lectures on Stochastic Flows and Applications
Educational Psychology by Edward L. Thorndike
The Last Days of Tolstoy by V. G. Chertkov
Globalization and Responsibility
Lectures on Siegel Modular Forms and Representation by Quadratic Forms
Lectures on Topics In One-Parameter Bifurcation Problems
History of the Incas by Pedro Sarmiento de Gamboa
Linear Algebra: Theorems and Applications
Lectures on Stochastic Differential Equations and Malliavin Calculus
A Short Biographical Dictionary of English Literature
Lectures on Sieve Methods and Prime Number Theory
Dollars and Sense by William Crosbie Hunter
The Theory of the Theatre by Clayton Hamilton
The Mathematics of Investment
Occupiers of Wall Street: Losers or Game Changers
The Solution of the Pyramid Problem
Lectures on Moduli of Curves
Walden by Henry David Thoreau
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OTC药品市场营销策略
Posted on 2010-04-27
|
继保健品热销之后,国内近两年逐渐兴起了一场OTC(非处方药)消费热潮。OTC药品的兴起,是医疗体制**与生活水平提高互动的结果。 OTC的消费,重新定义了药品销售大格局,药店一跃成为药品零售业的重要销售渠道。OTC营销大趋势为药品市场提供了新的商机,也带来了更多挑战。生活质量的改善,素质的提高,保键意识的增强,现代人懂得了自我医疗,“大病进医院,小病进药店”的观念开始流行,药店消费成为了人们新的增长点。周边地区,特别是经济较发达的沿海农村,由于用药水平的提高,人们进药房购买日常保健药,成为了新的可能。再加上公费医疗**,使得自费购药群体不断扩大,又OTC药品消费方便、省时、省力,而且价格较医院便宜,消费者更能接受。如遇上感冒、轻微的身体不适,只要是常见病,人们往往选择药房买药。在国外,OTC药品逐渐成为治疗疾病的主流方式,而国内OTC药品消费近几年才开始,市场还需要进一步培育。可喜的是,OTC药品日益被人们重视,随着政策的引导促进,商家的宣传推广,OTC的无穷魅力将尽情展现,很有可能几年后成为市场新贵从OTC药品的特色来看,可以归纳如下1、OTC药品可以从药房直接买到,不需经医生处方,减少了过程的烦琐。患者可以自己主动获知药品信息,包括性能、适围、产品价格、治疗适应症、疗效用量、用法及注意事项等各方面咨讯。由于消费者的选择性强,其个体意见显得尤为重要,营销策略就要围绕消费者需求展开。
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