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OpenX Ad Server: Beginner's Guide By Murat Yilmaz

OpenX is the world’s leading independent ad server and it provides you with the simple tools you need to make money from advertising. Although OpenX is a fast, robust ad serving solution to power all of your digital advertising, it can be challenging to get beyond the basics and build an advertising system that meets your needs perfectly.

This practical guide gives you a hands-on experience on using OpenX Ad Server, helping you develop feature-rich and professional advertising solutions for web sites with world-class ad serving functionality. The book explores the powers of OpenX Ad Server and provides you with impressive ad server solutions.

Build and maintain professional advertising solutions for your web sites with OpenX Ad Server

* Develop a professional advertising solution for a web site that meets the business requirements by following the creation of an example site with the help of easy-to-follow steps and ample screenshots

* Initiate an advertising campaign and add banners using your creativity to develop an impressive web site

* Packed with hands-on-examples and clear explanations for better understanding

What you will learn from this book

* Learn the essentials of online advertising from the advertiser and publisher points of view

* Install and utilize OpenX Ad Server effectively to make your business run faster

* Get to know the usage of all the campaign and banner types

* Manage ad campaigns and banners on multiple web sites from a centralized platform

* Display ads according to their importance and alter the under-performing ads easily and swiftly

* Learn the most effective way to work with web site ad zones

* Take full advantage of GeoTargeting for generating maximum revenue by showing ads according to visitor origin

* Utilize the channels to show relevant ads based on the content of web sites

* Integrate Google AdSense and Amazon ads with your web sites using OpenX

* Convert OpenX Ad Server into a multi-user ad management platform for advertisers, publishers, and ad agencies

* Track the success of any ad campaign, banner or web site zone using detailed statistics, and reports

Approach

Written with a step-by-step but friendly and engaging approach, this Packt Beginner’s Guide is designed to be placed alongside the computer as your guide and mentor. Step-by-step tutorials are boosted by explanations of the reasoning behind what you are doing. You will quickly pick up the necessary skills, tips, and tricks for building a successful OpenX ad server with practical examples that help you to learn by experiment and play.

Who this book is written for

If you are an enthusiast with clear IT basics, who wants to use OpenX ad server for advertising, then this book is for you.

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