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Audiobooks & Video Training Jean-Christophe Grange - Le Concile De Pierre
Audiobooks & Video Training Love Is the Cure On Life, Loss, and the End of AIDS by Elton John
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Audiobooks & Video Training Freefall: America, Free Markets, and the Sinking of the World Economy by Joseph E. Stiglitz
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Audiobooks & Video Training The Wikipedia Revolution
Audiobooks & Video Training NIV Audio Bible Dramatized CD by Zondervan Publishing
Audiobooks & Video Training Terence McKenna - Dreaming Awake at the End of Time
Audiobooks & Video Training Terence McKenna - True Hallucinations
Audiobooks & Video Training The Psychedelic Experience: A Manual Based on The Tibetan Book of the Dead
Audiobooks & Video Training A World Out of Time (State Series, Book 1)
Audiobooks & Video Training Le premier jour de Marc Levy
Audiobooks & Video Training Barry Schwartz - Practical Wisdom - The Right Way to Do the Right Thing (Repost)
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Audiobooks & Video Training Neuroeconomics and the Firm
Posted on 2010-10-13
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More Angela A. Stanton, Mellani J. Day, Isabell M. Welpe, "Neuroeconomics and the Firm" `Do people with high testosterone levels make decisions the same way as people with lower testosterone? Do men change their behavior when a pretty woman enters the office? Do women change their behavior when a handsome man enters the office? Do men and women affect each other within the firm to the detriment or the benefit of the firm? In some ways, the questions this edited volume addresses are questions that we are all familiar with and have asked for many years. It suggests looking for answers in places that that we have never thought of before. Some of the chapters will surprise you with their ingenious, simple answers and propositions; some will perhaps make you feel awkward with their straight-forward way of presenting what we all suspected but felt uncomfortable to talk about.' - From the foreword by David B. Audretsch `This volume brings together leading researchers from a variety of fields to investigate the concept of the firm from new perspectives arising from neuroeconomics. The traditional theory of the firm has focused on the strategic, operational and resource management objectives of the firm as an organization. This timely and informative book explores new horizons in the biology of human decision-making and behavior, including uncertainty, entrepreneurship and ethics as it affects the functioning of the organization. The fascinating chapters cover a wide range of research fields, drawing on both the conscious and the unconscious mind, and how common hormonal cycles in the female and testosterone variations in the male affect each other in the workplace and its affect on the firm as an organization. The topics of entrepreneurship and the recent global financial crisis are discussed from the perspective of hormonal forces and the implications of those forces in the future. It is an enlightening selection of articles that scholars, students, business leaders, and managers will find a valuable read.' - Vernon L. Smith, 2002 Nobel Laureate in Economics The ideal firm has been studied over several centuries, yet little is known about what makes one successful and another fail. This pioneering book brings together leading researchers investigating the concept of the firm from a neuroscientific perspective. From the viewpoint of economics, the firm's purpose is to maximize shareholders' wealth; resources are commodities, each with its particular supply and demand curve that can be manipulated by the firm to its own benefit. Traditionally, the firm is focused on the strategic, operational and resource management objectives. The editors instead suggest that the objective of the firm is equal to the objectives of its workers. The definition and function of risk in decision-making, ethics, trust and the global financial crisis are all discussed. They are analyzed from the perspective of human bio-physiology, using scanning and hormonal analysis tools, with a focus on the implications for the bottom line of the firm. With experimental as well as theoretical and applied contributions, this book will benefit scholars and students of economics, business management, finance, organizational behavior, entrepreneurship, psychology, neuroscience and law. Practitioners of management, entrepreneurship and law firms will also find this book to be a captivating read. Download
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