Net Words: Creating High-Impact Online Copy (0071380396)

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Net Words: Creating High-Impact Online Copy

Posted on 2010-04-10

Name:	Net Words: Creating High-Impact Online Copy
ASIN/ISBN:	0071380396
Language:	English
File size:	2.3 Mb

Net Words: Creating High-Impact Online Copy

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A guide to creating copy that connects with customersand makes the sale

Advertising and promotion professionals have long known that, while bells and whistles may grab a customer& 8217;s attention, words make the sale. Yet, nearly a decade into the Web revolution, E-commerce professionals are just now waking up to the fact that the usual high-tech, graphics-heavy approach to site design is bad for business. .

Net Words explores the reasons why and makes a strong case for a revolutionary new approach to copywriting tailored to the unique demands of a powerful new medium. With the help of dozens of examples of successful and unsuccessful on-line writing, author Nick Usborne shows readers how to harness the power of the written word for the Web. Readers learn how to imbue a business with a distinctive on-line & 8220;voice& 8221; and use it to forge lasting bonds with customers, increase market share, and close sales. .

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