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Naresh Malkhotra - Marketing Research. An Applied Orientation
Posted on 2010-04-14
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Нэреш Малхотра. Маркетинговые исследования. Практическое руководство Издательство: Вильямс, 2002 г. 960 стр. ISBN 5-8459-0357-2, 0-1303-3210-0 PDF 83.4Mb, в архиве ZIP 34.7 Mb Очень добротный учебник по market research. К сожалению, качество PDF'а не очень - это невычитанный OCR файнридера с картинками на месте неуверенно распознанных слов.
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