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R E L E A S E I N F O

:: TEAM LinG PRESENT ::

Web Dragons: Inside the Myths of Search Engine Technology (The Morgan

Kaufmann Series in Multimedia and Information Systems)

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MAKER......: TEAM LinG ISBN.......: 0123706092

SUPPLIER...: TEAM LinG LANGUAGE...: English

PAGES......: 288 FORMAT.....: PDF

DATE.......: 2007-05-15 DISKS......: 02 x 5.00 MB

R E L E A S E N O T E S

In the eye-blink that has elapsed since the turn of the millennium,

the lives of those of us who work with information have been utterly

transformed. Pretty well all we need to know is on the web; if not

today, then tomorrow. Its where we learn and play, shop and do busines

s, keep up with old friends and meet new ones. What makes it possible

for us to find the stuff we need to know? Search engines.Search engine

sweb dragonsare the portals through which we access societys treasure

trove of information. How do they stack up against librarians, the

gatekeepers over centuries past? What role will libraries play in a

world whose information is ruled by the web? How is the web organized?

Who controls its contents, and how do they do it? How do search

engines work? How can web visibility be exploited by those who want

to sell us their wares? Whats coming tomorrow, and can we influence

it? We are witnessing the dawn of a new era, starting left nowand

this book shows you what it will look like and how it will change

your world. Do you use search engines every day? Are you a developer

or a librarian, helping others with their information needs? A researc

her or journalist for whom the web has changed the very way you work?

An online marketer or site designer, whose career exists because of

the web? Whoever you are: if you care about information, this book

will open your eyesand make you blink.* Presents a critical view of

the idea of funneling information access through a small handful of

gateways and the notion of a centralized index--and the problems that

may cause. * Provides promising approaches for addressing the problems

, such as the personalization of web services. * Presented by authorit

ies in the field of digital libraries, web history, machine learning,

and web and data mining. * Find more information at the author's

site: webdragons.net

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