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Economics/Finances More Guerrilla Marketing Research: Asking the Right People, the Right Questions

Posted on 2010-03-16

Name:	Economics/Finances More Guerrilla Marketing Research: Asking the Right People, the Right Questions
ASIN/ISBN:	0749455470
Language:	English
File size:	1.7 Mb
Pages:	Kogan Page
Publish Date:	2009
ISBN:	0749455470
Pages:	341 pages
File Type:	PDF
File Size:	1,7 MB

Economics/Finances More Guerrilla Marketing Research: Asking the Right People, the Right Questions

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Robert J. Kaden, Gerald Linda, Jay Conrad Levinson, "More Guerrilla Marketing Research: Asking the left People, the left Questions, the left Way, and Effectively Using the Answers to Make More Money"

More Guerrilla Marketing Research will take readers on a journey through one of the most misunderstood and under-utilized marketing techniques. The follow-up to Guerrilla Marketing Research, this book destroys the myth that only big companies can afford marketing research. It focuses on why small and mid-sized businesses can benefit from conducting focus groups and surveys, and how they can do it. More Guerrilla Marketing Research includes new and updated material on setting research goals and objectives; how to set a research budget; secondary research; qualitative research; research into emotions; customer satisfaction research; and the future of marketing research.

Reviews of the first edition:

“ great addition to the ‘guerrilla marketing’ books designed to give practical advice to smaller and medium-sized businesses. – Choice

“In simple, layman’s terms, outlines successful strategies that even the smallest businesses can implement.” – Kirkus Reviews

“ practical guide for the nonprofessional researcher.” – Journal of Economic Literature

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	Technical Bigwig Briefs: Guerrilla Marketing - The Best of Guerrilla Marketing & Marke Author: Jay Levinson, Bigwig Briefs Staff, BigwigBriefs.com, Aspatore Books StaffPublisher: Aspatore BooksPublish Date: September, 2001ISBN: 1587620677
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	Business/Investing The Guerrilla Marketing Handbook (Guerrilla Marketing) The Guerrilla Marketing HandbookHoughton Mifflin \| 1994-11-19 \| ISBN: 0395700132 \| 396 pages \| PDF \| 129 MBThis book is great. It's easy enough to follow for the complete layman but inciteful enough for the experienced entrepreneur. I would ...
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	Nonfiction 150 Questions For A Guerrilla 150 Questions For A GuerrillaPaladin Press\| 1996-12 \| ISBN: 0873640225 \| 96 pages \| PDF \| 1,2 MBGeneral Alberto Bayo is possibly the one individual most responsible for Fidel Castro's military successes against the Batista regime. Find the ...
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	Technical Bigwig Briefs: Guerrilla Marketing - The Best of Guerrilla Marketing & Marke Author: Jay Levinson, Bigwig Briefs Staff, BigwigBriefs.com, Aspatore Books StaffPublisher: Aspatore BooksPublish Date: September, 2001ISBN: 1587620677
	Business Guerrilla Marketing for Consultants
	Business/Investing The Guerrilla Marketing Handbook (Guerrilla Marketing) The Guerrilla Marketing HandbookHoughton Mifflin \| 1994-11-19 \| ISBN: 0395700132 \| 396 pages \| PDF \| 129 MBThis book is great. It's easy enough to follow for the complete layman but inciteful enough for the experienced entrepreneur. I would ...
	Business/Investing Guerrilla Marketing Guerrilla MarketingChange This \| 2007 \| ISBN: 0618785914 \| English \| 48 pages \| PDF \| 1 MBThe Guerrilla Marketing Guru, Jay Conrad Levinson, serves up 93 (yes, 93) examples of unusual, quirky, and downright effective ways you can catch peop ...
	Nonfiction 150 Questions For A Guerrilla 150 Questions For A GuerrillaPaladin Press\| 1996-12 \| ISBN: 0873640225 \| 96 pages \| PDF \| 1,2 MBGeneral Alberto Bayo is possibly the one individual most responsible for Fidel Castro's military successes against the Batista regime. Find the ...
	Economics/Finances Guerrilla Marketing Research: Marketing Research Techniques That Can Help Any Business Make More Money Robert J. Kaden "Guerrilla Marketing Research: Marketing Research Techniques That Can Help Any Business Make More Money" Kogan Page \| 2006-03-01 \| ISBN: 0749445742 \| 232 pages \| PDF \| 1,3 MB Thousands of entrepreneurs and small businesse ...

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