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Media Institutions and Audiences

Posted on 2010-03-16




Name:Media Institutions and Audiences
ASIN/ISBN:0333658698
Language:English
File size:4.52 Mb
Publisher: Palgrave Macmillan
ISBN: 0333658698
Publish Date: edition 2002
File Type: PDF
Pages: 248 pages
File Size: 4,52 mb
   Media Institutions and Audiences

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: Key Concepts in Media Studies

completes Nick Lacey's trilogy of self-standing texts that give an in-depth introduction to the key concepts of Media Studies at an advanced and university level. The book delivers a range of theories and contemporary case studies in its coverage of media business and the influence of regulation and censorship. The issues surrounding the growing commodification of media texts, and the increasing influence of marketing and public relations, are considered. The major approaches to understanding audiences are also investigated.



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