Technical Media Economics: Theory and Practice (Lea's Communication) (0805845801)

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Author: Alison Alexander (Editor), James Owers (Editor), Rodney A. Carveth (Editor), C. Ann Hollifield (Editor), Albert N. Greco (Edit
Publisher: Lawrence Erlbaum
ISBN: 0805845801
Pages: 312

This thoroughly updated third edition focuses on the primary concerns of media economics, the techniques of economic and business analysis, and the overall characteristics of the media environment; and explores contemporary business practices

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