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«The Art of Typography: An Introduction to Typo.Icon.Ography»

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P.I.E. Books - « Advertising Graphics with Impact »

Designer, typographer, artist and beloved Parsons instructor Martin Solomon passed away on Wednesday, March 7, 2006. He is perhaps best known for his book The Art of Typography and the typographical logos he designed for Hyundai, R. J. Reynolds Tobacco, Fisher Price, and Volvo Automobiles, which are recognized worldwide. A wonderful quote from Solomon himself: "Drawing letters is synonymous with studying the fine arts. It is a disciplined art because of its exactness, yet within its rigorous requirements, it reveals the free flow of mystical lines."

Martin Solomon taught at NYU and the Pratt Institute in New York.

This one is a very essential book for communication art students. Scanned by myself.

Review:

From Library Journal

"Typo-icon-ography" is Solomon's term for the art of typography, an art he finds comparable to painting, music, or dance in its symbolic and artistic value. The form of this well-illustrated book reflects his view that "drawing letters is synonymous with studying the fine arts. It is a disciplined art because of its exactness, yet within its rigorous requirements, it reveals the free flow of mystical lines." Part 1 discusses the elements and principles of typographic layout and design in aesthetic terms, while the remaining sections specifically relate to refinements of working with type, e.g., terminology, measurements, spacing, paper. Suggested assignments, including creating urban signs, playing cards, and photo essays, illustrate the visual principles Solomon discusses. For subject collections. Ann Copeland, Drew Univ. Lib., Madison, N.J.

Copyright 1986 Reed Business Information, Inc.

PLEASE NOTE: :) if possible please kindly not to make mirrors, not for rapid points but i wanna keep the source. beside that i forgot to delete university stamp from some pages so keep the book in 1 source and for people who really need the book would save the university where i borrowed the book LOL . I do think it's worth the wait for the book you really like/need anyway.

Enjoy !

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If you're interesting in economics topic then here is a link to all my previous books in economics topic. All are must have books for every economic student, even proffesor :)

Last book, include links to other books: James D. Hamilton, «Time Series Analysis»

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