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Marketing Without Advertising: Inspire Customers To Rave About Your Business & Create Lasting Success 5th Edition

Posted on 2010-04-14




Name:Marketing Without Advertising: Inspire Customers To Rave About Your Business & Create Lasting Success 5th Edition
ASIN/ISBN:1413301843
File size:3.37 Mb
ISBN: 1413301843
Publish Date: 5th edition (May 31, 2005)
File Type: PDF
File Size: 3,37 Mb
Pages: 240 pages
Other Info: Nolo Press
   Marketing Without Advertising: Inspire Customers To Rave About Your Business & Create Lasting Success 5th Edition



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Michael Phillips / Salli Rasberry / Diana Fitzpatrick, «Marketing Without Advertising: Inspire Customers To Rave About Your Business & Create Lasting Success»





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"The best marketing you can do for your business is to concentrate on creating a high-quality operation that customers, employees and other businesspeople will trust, respect and recommend.

Marketing Without Advertising teaches small business owners practical strategies to:

· encourage customers to spread the good word about your business

· attract new customers and gain their trust

· turn dissatisfied customers into loyal supporters

· list your products or services widely and inexpensively

· plan marketing events that will keep customers involved

· encourage the media to comment positively on your business

List of Forms

Physical Appearance That Develops Trust

Evaluating Your Pricing Policy

Employee Questionnaire

Questionnaire for Suppliers

How Open Is Your Business?

What My Business Does

The Domains in Which Your Business Operates

Do People Know What You Do?

Do You "Tell Them Yourself"?

How Customers Can Evaluate Your Business

Referrals

Customer Referrals

Phone Accessibility Checklist

Mail Accessibility Checklist

Walk-In Accessibility Checklist

Listing Questionnaire

Customer Recourse Policies and Practices

Your Marketing List

Designing Direct Marketing Events

Designing Parallel Marketing Events

Marketing Event Worksheet"

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