Economics/Finances Marketing the Sports Organisation: Building Networks and Relationships (0415453291)

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Marketing the Sports Organisation: Building Networks and Relationships

Marketing and the world of sport overlap in two main ways: in the marketing of sports related products and services, and in the use of sports events to market a broader range of products and services. Marketing the Sports Organisation introduces the most effective marketing methods and tools available to sports organizations, and offers practical, step-by-step advice for sports organizations in the use of relationship marketing techniques.

Comprehensive and innovative in its approach, the book includes:

* a practical framework for implementing relationship marketing throughout the product and service range

* an in-depth examination of tools and methods that increase the value of the product for the consumer

* a genuinely international approach, applicable in all countries

* detailed international case studies from the world of sport.

Offering a thorough introduction to first principles in sports marketing, and focused throughout on best practice, this book is essential reading for all students of sport and business marketing, and for all professionals seeking to improve their sports marketing activity, in both commercial and non-profit contexts.

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	Audiobooks & Video Training Building Relationships For Business & Personal Relationships [To
	Sports Marketing and the Psychology of Marketing Communication Sports Marketing and the Psychology of Marketing CommunicationLawrence Erlbaum \| 2004-02-10 \| ISBN: 0805848266 \| 408 pages \| PDF \| 1,4 MBSports marketing is one of the fastest growing areas of marketing communication. This book advances und ...
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	Economics/Finances Consumer Behaviour in Sport and Events: Marketing Action (Sports Marketing) Daniel C. Funk, "Consumer Behaviour in Sport and Events: Marketing Action (Sports Marketing)"Butterworth-Heinemann \| 2008-10-31 \| ISBN: 0750686669 \| 272 pages \| PDF \| 1,6 MBConsumer Behaviour in Sport and Events emphasises the role of c ...

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	Audiobooks & Video Training Building Relationships For Business & Personal Relationships [To
	Sports Marketing and the Psychology of Marketing Communication Sports Marketing and the Psychology of Marketing CommunicationLawrence Erlbaum \| 2004-02-10 \| ISBN: 0805848266 \| 408 pages \| PDF \| 1,4 MBSports marketing is one of the fastest growing areas of marketing communication. This book advances und ...
	Business/Investing Negotiate Like the Pros: A Master Sports Negotiator's Lessons for Making Deals, Building Relationships, and Getting What You Wa Kenneth L. Shropshire "Negotiate Like the Pros: A Master Sports Negotiator's Lessons for Making Deals, Building Relationships, and Getting What You Want" McGraw-Hill \| 2008-10-21 \| ISBN: 0071548319 \| 224 pages \| PDF \| 1,4 MB If you're ...
	Marketing and Football: an international perspective (Sports Marketing) Michel Desbordes "Marketing and Football: an international perspective (Sports Marketing)"Butterworth-Heinemann \| 2006-11-30 \| ISBN: 0750682043 \| 544 pages \| PDF \| 3,2 MBFootball is arguably one of the most important sports in the world, an ...
	Economics/Finances After Sales Management Marketing Logistik Organisation After Sales Management Marketing Logistik OrganisationHanser Verlag \| 08-2003 \| ISBN: 3446219021 \| 5 MB \| PDF \| Retail \| 129 Seiten \| GermanDer After Sales Service bietet für viele Unternehmen ein attraktives Wachstums-, Differenzierungs- ...
	Economics/Finances Consumer Behaviour in Sport and Events: Marketing Action (Sports Marketing) Daniel C. Funk, "Consumer Behaviour in Sport and Events: Marketing Action (Sports Marketing)"Butterworth-Heinemann \| 2008-10-31 \| ISBN: 0750686669 \| 272 pages \| PDF \| 1,6 MBConsumer Behaviour in Sport and Events emphasises the role of c ...

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