Economics/Finances Marketing: The Basics (0415380804)

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K. Moore, N. Pareek, "Marketing: The Basics"

The difficulties of marketing in the 21st Century are real and tangible. Which new strategy? How is success measured? Is this strategy harmonious with the corporate strategy?

Customers are more sophisticated, less brand-loyal and more price sensitive.

Moore and Pareek offer a way round this international minefield by creating a book that fulfils the need for management in an international context.

The basic functions of marketing are explained, the role in corporate decision making examined and the importance of competitive strategies are addressed.

The books addresses the following areas:

*what is marketing

*marketing as part of the firm's corporate strategy

*the marketing mix, the 5 ps - product, pricing, promotion, place and people

* STP - segmentation, targeting and positioning

*Market research

*Culture

The book is ideal for any student, or practitioner wanting to learn the fundamentals of marketing applied in a global context.

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	EBook Torrents List Building Basics \| Make Money Off Email marketing
	Business/Investing The Complete Idiot's Guide to Marketing Basics The Complete Idiot's Guide to Marketing Basics Publisher: Alpha \| Pages: 448 \| 1997-03-01 \| ISBN: 0028614909 \| HTML \| 8 MBProduct Description:You're no idiot, of course. You've long since figured out the fastest route to work, you man ...
	Magazine Marketing Campaign Development - What Marketing Executives Need to Know About Architecting Global Integrated Marketing Campaigns, Free Happy About eBook Excerpt
	Business/Investing Marketing Campaign Development: What Marketing Executives Need to Know About Architecting Global Integrated Marketing Campaigns ISBN: 1600050778Pages: 176This book is a practical, pragmatic "how to" book designed for hi-tech marketing operations, regional, and corporate marketing leaders at every level. This unique book takes you step-by-step through the disciplined ...
	IT Certification Back to Basics: Making the Most of Affiliate Marketing Back to Basics: Making the Most of Affiliate Marketing Publisher: James Clipp \| ISBN: N\A \| edition 2008 \| PDF \| 15 pages \| 1,14 mbThe most common mistake that marketers will make is learning advanced material without going back to the ba ...
	Internet Marketing Basics For Newbies Internet Marketing Basics For NewbiesPublisher: Bill Knight \| 2008 \| ISBN: not set \| PDF \| 30 pages \| 1.4 MBA guide to Internet marketing for beginners. Discover how how you can make vast amounts of money online. Internet marketing is a bus ...

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