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Marketing Straight to the Heart by: Barry Feig

All marketers strive to achieve a healthy share-of-market for their products. But really smart marketers know how to achieve "share-of-heart" for lasting customer loyalty. In this intriguing book, readers learn how to build "emotion" into every phase of the marketing plan -- from product development to positioning to packaging to advertising. A product with emotion says to the customer: "I know who you are. I know what you want." These heart-tug products appeal to consumers' self-image, ego, and their desire to feel special. (And where the heart leads, the mind follows.)

Chock full of real-world stories, the book shows how to:

** use proven "hot buttons" that work for most products

** develop a product so you know (in advance) that it has a market

** revive a stagnating brand by "rekindling fires"

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	Business/Investing Marketing Straight to the Heart Publisher: AMACOM/American Management AssociationLanguage: EnglishISBN: 0814403557Paperback: 210 pagesData: May 1997Format: PDFDescription: Feig, a marketing consultant, uses his vast experience in directing businesses to use emotion to sel ...
	Marketing Straight to the Heart: From New Product Development to Advertising -- How Smart Companies Use the Power of Emotion to Win Loyal Customers Author: Barry FeigPublisher: AMACOM (1997)Binding: Hardcover, 224 pagespricer: $24.95ISBN-10: 0814403557editorialreviewsAn intriguing new look at the entire marketing process, in which readers learn how to build "emotion" into every phase o ...
	Barry Feig, «Marketing Straight to the Heart» Barry Feig, «Marketing Straight to the Heart»American Management Association \| ISBN 0814403557 \| 1997 Yaer \| PDF \| 210 Pages \| 2 MbFeig, a marketing consultant, uses his vast experience in directing businesses to use emotion to sell a pr ...
	Family & Home Straight from the Heart Straight from the Heart Publisher: New World Publishing \| ISBN: N\A \| edition 2009 \| PDF \| 5 pages \| 1,42 mbThis Valentine’s Day, delight your friends and family with special heart-shaped treats, from candies to pancakesMy Linksuploading. ...
	Marketing Straight to the Heart: From New Product Development to Advertising by Barry Feig (Repost) Marketing Straight to the Heart: From New Product Development to Advertising by Barry Feig (Repost)Publisher: AMACOM (May 9, 1997) \| ISBN: 0814403557 \| Pages: 224 \| PDF \| 3.4 MBFeig, a marketing consultant, uses his vast experience in direc ...
	Straight from the Heart: Buddhist Pith Instructions Karl Brunnholzl, "Straight from the Heart: Buddhist Pith Instructions"Snow Lion Publications \| ISBN: 1559392797 \| June 25, 2007 \| PDF \| 1.7 MBA treasure trove of inspired Buddhist works, selected from teachings representative of the vast tr ...

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	Business/Investing Marketing Straight to the Heart Publisher: AMACOM/American Management AssociationLanguage: EnglishISBN: 0814403557Paperback: 210 pagesData: May 1997Format: PDFDescription: Feig, a marketing consultant, uses his vast experience in directing businesses to use emotion to sel ...
	Marketing Straight to the Heart: From New Product Development to Advertising -- How Smart Companies Use the Power of Emotion to Win Loyal Customers Author: Barry FeigPublisher: AMACOM (1997)Binding: Hardcover, 224 pagespricer: $24.95ISBN-10: 0814403557editorialreviewsAn intriguing new look at the entire marketing process, in which readers learn how to build "emotion" into every phase o ...
	Barry Feig, «Marketing Straight to the Heart» Barry Feig, «Marketing Straight to the Heart»American Management Association \| ISBN 0814403557 \| 1997 Yaer \| PDF \| 210 Pages \| 2 MbFeig, a marketing consultant, uses his vast experience in directing businesses to use emotion to sell a pr ...
	Family & Home Straight from the Heart Straight from the Heart Publisher: New World Publishing \| ISBN: N\A \| edition 2009 \| PDF \| 5 pages \| 1,42 mbThis Valentine’s Day, delight your friends and family with special heart-shaped treats, from candies to pancakesMy Linksuploading. ...
	Marketing Straight to the Heart: From New Product Development to Advertising by Barry Feig (Repost) Marketing Straight to the Heart: From New Product Development to Advertising by Barry Feig (Repost)Publisher: AMACOM (May 9, 1997) \| ISBN: 0814403557 \| Pages: 224 \| PDF \| 3.4 MBFeig, a marketing consultant, uses his vast experience in direc ...
	Straight from the Heart: Buddhist Pith Instructions Karl Brunnholzl, "Straight from the Heart: Buddhist Pith Instructions"Snow Lion Publications \| ISBN: 1559392797 \| June 25, 2007 \| PDF \| 1.7 MBA treasure trove of inspired Buddhist works, selected from teachings representative of the vast tr ...

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