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«Marketing Research That Won't Break the Bank: A Practical Guide to Getting the Information You Need, 2nd Edition»

Marketing research is vital to part of organizational effectiveness in today's highly competitive marketplace. But many managers in small businesses with limited budgets consider it out of reach. In Marketing Research That Won't Break the Bank, Alan Andreasen shows readers how to get the information they need to make smart, strategic decisions without spending a lot of money. The tools and techniques presented will help managers gain an in-depth understanding of their target market, competitors, and environment without stretching the organization's budget.

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	Business/Investing Practical Marketing Research Practical Marketing ResearchPublisher: AMACOM \| ISBN: 0814450865 \| edition 1993 \| PDF \| 314 pages \| 1,1 mbMost marketing research explains what research is, but not how to use it to solve specific marketing problems. Newly updated, "Practic ...
	Business/Investing Marketing Knowledge - CIM Revision Cards: Marketing Research and Information Marketing Knowledge - CIM Revision Cards: Marketing Research and InformationButterworth-Heinemann \| 2005 \| ISBN: 0750662891 \| Pages: 136 \| PDF \| 5.12 MBDesigned specifically with revision in mind, the CIM Revision Cards provide concise, yet ...
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