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Economics/Finances Marketing Metaphors and Metamorphosis
Posted on 2010-04-01
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More Marketing Metaphors and Metamorphosis Metaphors are widely used within marketing literature, yet so far have remained unacknowledged. This book aims to redress that omission. Such widely known topics such as globalization of markets, viral marketing and many others are in fact metaphors; moreover, marketing itself may be a metaphor, underlying many exchanges and relationships. >>> Download many interesting free eBooks HERE <<<
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