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Audiobooks & Video Training Marketing Management by Philip Kotler (13th Edition)

Posted on 2010-09-27

Name:	Audiobooks & Video Training Marketing Management by Philip Kotler (13th Edition)
ASIN/ISBN:	0136009980
Publish Date:	13th edition (March 6, 2008)
Language:	English
Pages:	Pages 816
File size:	39 Mb
Publish Date:	13th edition (March 6, 2008)
Language:	English
ISBN:	0136009980
Pages:	Pages 816
File Type:	PDF
File Size:	39 MB
Other Info:	Prentice Hall

Audiobooks & Video Training Marketing Management by Philip Kotler (13th Edition)

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Philip Kotler, Keller, "Marketing Management"

Kotler/Keller is the gold standard in the marketing management discipline because it continues to reflect the latest changes in marketing theory and practice.

Topics covered include:

* Brand equity

* Customer value analysis

* Database marketing

* E-commerce

* Value networks

* Hybrid channels

* Supply chain management

* Segmentation

* Targeting, positioning, and integrated marketing communications.

For marketing professionals who place special emphasis to creativity and imagination in marketing management.

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