Economics/Finances Marketing Briefs, Second Edition: A revision and study guide (075066200X)

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Sally Dibb, Lyndon Simkin "Marketing Briefs, Second Edition: A revision and study guide"

This revised and updated second edition of Marketing Briefs: a revision study guide gives every marketing student the most comprehensive collection of definitive overviews of every key concept in the subject.

The text itself is organized into short structured chapters, the Briefs, each including:

* Core definitions

* A bulleted key point overview

* Thorough yet concise explanation of the concept and primary issues

* Illustrative examples

* A selection of examination style case, essay and applied questions

Together these offer a rounded, concise and topical appreciation of each theme within a clear and accessible framework, designed to aid revision. Also included are revision tips and 'golden rules' for tackling examinations, specimen examination papers with answer schemes, and a full glossary of key marketing terms.

* Short, snappy and succinct nature of the book

* structured chapters, which include a bulleted overview, illustrative examples and example examination questions and further reading / sources

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	Technical Bigwig Briefs: Guerrilla Marketing - The Best of Guerrilla Marketing & Marke Author: Jay Levinson, Bigwig Briefs Staff, BigwigBriefs.com, Aspatore Books StaffPublisher: Aspatore BooksPublish Date: September, 2001ISBN: 1587620677
	Economics/Finances CIM Revision card: Marketing in Practice Marketing Knowledge “CIM Revision card: Marketing in Practice" Butterworth-Heinemann \| 2005-11-02 \| ISBN: 0750667737 \| 128 pages \| PDF \| 1,8 MB Designed specifically with revision in mind, the CIM Revision Cards provide concise, yet fu ...
	CIM Revision Cards 05/06: Marketing Communications CIM Revision Cards 05/06: Marketing Communications (Official CIM Revision Cards)Butterworth-Heinemann \| 112 pages \| 2005 \| ISBN: 0750667753 \| PDF \| 2 mbDesigned specifically with revision in mind, the CIM Revision Cards provide concise, yet ...
	Business/Investing Marketing Knowledge - CIM Revision Cards: Marketing Research and Information Marketing Knowledge - CIM Revision Cards: Marketing Research and InformationButterworth-Heinemann \| 2005 \| ISBN: 0750662891 \| Pages: 136 \| PDF \| 5.12 MBDesigned specifically with revision in mind, the CIM Revision Cards provide concise, yet ...
	Business/Investing Marketing Knowledge - CIM Revision Cards: Marketing Planning Marketing Knowledge - CIM Revision Cards: Marketing PlanningButterworth-Heinemann \| 2005 \| ISBN: 0750662867 \| Pages: 120 \| PDF \| 5.12 MBDesigned specifically with revision in mind, the CIM Revision Cards provide concise, yet fundamental inf ...
	Business/Investing Bigwig Briefs: Guerrilla Marketing Bigwig Briefs: Guerrilla MarketingAspatore Books \| September 2001 \| ISBN: 1587620677 \| 96 pages \| PDF \| 1 mbBest selling author Jay Levinson shares the now world famous principles behind guerrilla marketing, in the first ever "brief" writte ...

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	Technical Bigwig Briefs: Guerrilla Marketing - The Best of Guerrilla Marketing & Marke Author: Jay Levinson, Bigwig Briefs Staff, BigwigBriefs.com, Aspatore Books StaffPublisher: Aspatore BooksPublish Date: September, 2001ISBN: 1587620677
	Economics/Finances CIM Revision card: Marketing in Practice Marketing Knowledge “CIM Revision card: Marketing in Practice" Butterworth-Heinemann \| 2005-11-02 \| ISBN: 0750667737 \| 128 pages \| PDF \| 1,8 MB Designed specifically with revision in mind, the CIM Revision Cards provide concise, yet fu ...
	CIM Revision Cards 05/06: Marketing Communications CIM Revision Cards 05/06: Marketing Communications (Official CIM Revision Cards)Butterworth-Heinemann \| 112 pages \| 2005 \| ISBN: 0750667753 \| PDF \| 2 mbDesigned specifically with revision in mind, the CIM Revision Cards provide concise, yet ...
	Business/Investing Marketing Knowledge - CIM Revision Cards: Marketing Research and Information Marketing Knowledge - CIM Revision Cards: Marketing Research and InformationButterworth-Heinemann \| 2005 \| ISBN: 0750662891 \| Pages: 136 \| PDF \| 5.12 MBDesigned specifically with revision in mind, the CIM Revision Cards provide concise, yet ...
	Business/Investing Marketing Knowledge - CIM Revision Cards: Marketing Planning Marketing Knowledge - CIM Revision Cards: Marketing PlanningButterworth-Heinemann \| 2005 \| ISBN: 0750662867 \| Pages: 120 \| PDF \| 5.12 MBDesigned specifically with revision in mind, the CIM Revision Cards provide concise, yet fundamental inf ...
	Business/Investing Bigwig Briefs: Guerrilla Marketing Bigwig Briefs: Guerrilla MarketingAspatore Books \| September 2001 \| ISBN: 1587620677 \| 96 pages \| PDF \| 1 mbBest selling author Jay Levinson shares the now world famous principles behind guerrilla marketing, in the first ever "brief" writte ...

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