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Marketing Apocalypse: Eschatology, Escapology and the Illusion of the End (Routledge Advances in Management and Business Studies)
Posted on 2010-04-13
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Author: Stephen Brown
Publisher: Routledge (1998) Binding: Paperback, 291 pages pricer: $67.95 ISBN-10: 0415173566 editorialreviews Many commentators have argued that marketing is finished as an academic discipline and now has little relevance to marketing practitioners. Marketing Apocalypse assesses the present state of marketing and analyses its options for survival into the 21st century. This collection of essays is a witty, irreverential and iconoclastic critique of the principles of marketing. The essays challenge the prevailing orthodoxies of marketing theory, drawing on insights from feminism, medieval history, postmodern theory and cultural studies. Marketing Apocalypse is essential reading for anyone interested in the future of marketing. checked checked
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