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Market-Driving Behavior in Emerging Firms
Posted on 2010-03-27
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More Market orientation has been established as a source of company success over the past 20 years. Jesko-Phillipp Neuenburg researches the market-driving behavior - i.e. the behavior of a company that is directed to fundamentally change the structure of the market and/or behavior of market stakeholders - in emerging firms on a theoretical as well as an empirical level. A study of 224 emerging technology firms in Germany is presented and the results indicate that market-driving behavior has a positive influence on firm success.
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