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History/Military Троя и троянцы. Боги и герои города-призрака
History/Military The Collapse Of The Democratic Presidential Majority: Realignment, Dealignment, And Electoral Change From Franklin Roosevelt To Bill Clinton (Transforming American Politics)
History/Military Ernesto "Che" Guevara (The Great Hispanic Heritage)
History/Military Luger Accessories
History/Military Congress, Progressive Reform, and the New American State
History/Military Battle in the Baltics 1944-45: The Fighting for Latvia, Lithuania and Estonia, a Photographic History
History/Military Native Vote: American Indians, the Voting Rights Act, and the Right to Vote
History/Military The Martinsyde Elephant (Profile Publications Number 200)
History/Military The M.Bloch 151 & 152 (Profile Publications Number 201)
History/Military The Douglas A-20 (7A to Boston III) (Profile Publications Number 202)
History/Military The Heinkel He 162 (Profile Publications Number 203)
History/Military Democracy without Competition in Japan: Opposition Failure in a One-Party Dominant State
History/Military Globalization of Capital and the Nation-State: Imperialism, Class Struggle, and the State in the Age of Global Capitalism
History/Military Performances of the Sacred in Late Medieval and Early Modern England (Repost)
History/Military Demography and Roman Society (Ancient Society and History)
History/Military Reducing Poverty Through Growth And Social Policy Reform in Russia (Directions in Development)
History/Military Screening Politics; The Politician in American Movies, 1931-2001
History/Military Between Self-Determination and Dependency: Jamaica's Foreign Relations 1972-1989
History/Military Political Psychology: Key Readings
History/Military Anglo-Norman Studies 24: Proceedings of the Battle Conference 2001
History/Military The Collapse Of The Democratic Presidential Majority: Realignment, Dealignment, And Electoral Change From Franklin Roosevelt To Bill Clinton (Transforming American Politics)
History/Military Ernesto "Che" Guevara (The Great Hispanic Heritage)
History/Military Luger Accessories
History/Military Congress, Progressive Reform, and the New American State
History/Military Battle in the Baltics 1944-45: The Fighting for Latvia, Lithuania and Estonia, a Photographic History
History/Military Native Vote: American Indians, the Voting Rights Act, and the Right to Vote
History/Military The Martinsyde Elephant (Profile Publications Number 200)
History/Military The M.Bloch 151 & 152 (Profile Publications Number 201)
History/Military The Douglas A-20 (7A to Boston III) (Profile Publications Number 202)
History/Military The Heinkel He 162 (Profile Publications Number 203)
History/Military Democracy without Competition in Japan: Opposition Failure in a One-Party Dominant State
History/Military Globalization of Capital and the Nation-State: Imperialism, Class Struggle, and the State in the Age of Global Capitalism
History/Military Performances of the Sacred in Late Medieval and Early Modern England (Repost)
History/Military Demography and Roman Society (Ancient Society and History)
History/Military Reducing Poverty Through Growth And Social Policy Reform in Russia (Directions in Development)
History/Military Screening Politics; The Politician in American Movies, 1931-2001
History/Military Between Self-Determination and Dependency: Jamaica's Foreign Relations 1972-1989
History/Military Political Psychology: Key Readings
History/Military Anglo-Norman Studies 24: Proceedings of the Battle Conference 2001
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History/Military Marianne in the Market: Envisioning Consumer Society in Fin-de-Siecle
Posted on 2010-03-15
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More Marianne in the Market: Envisioning Consumer Society in Fin-de-Siecle In the late nineteenth century, controversy over the social ramifications of the emerging consumer marketplace beset the industrialized nations of the West. In France, various commentators expressed concern that rampant commercialization threatened the republican ideal of civic-mindedness as well as the French reputation for good taste. The female bourgeois consumer was a particularly charged figure because she represented consumption run amok. Critics feared that the marketplace compromised her morality and aesthetic discernment, with dire repercussions for domestic life and public order. Marianne in the Market traces debates about the woman consumer to examine the complex encounter between the market and the republic in nineteenth-century France. It explores how agents of capitalism--advertisers, department store managers, fashion journalists, self-styled taste experts--addressed fears of consumerism through the forging of an aesthetics of the marketplace: a "marketplace modernism." In so doing, they constructed an image of the bourgeois woman as the solution to the problem of unrestrained, individualized, and irrational consumption. Commercial professionals used taste to civilize the market and to produce consumers who would preserve the French aesthetic patrimony. Tasteful consumption legitimized women's presence in the urban public and reconciled their roles as consumers with their domestic and civic responsibilities. A fascinating case study, Marianne in the Market builds on a wide range of sources such as the feminine press, decorating handbooks, exposition reports, advertising materials, novels, and etiquette books. Lisa Tiersten draws on these materials to make the compelling argument that market professionals used the allure of aesthetically informed consumerism to promote new models of the female consumer and the market in keeping with Republican ideals. Download FREE
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