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Managing IT as a Business: A Survival Guide for CEOs
Posted on 2010-04-15
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Author: Mark Lutchen
Publisher: Wiley (2003) Binding: Hardcover, 256 pages pricer: $37.95 ISBN-10: 0471471046 editorialreviews "More than a survival guide for CEOs, Managing IT as a Business provides a framework for properly leveraging IT and does so in a concise, well-sourced, and eminently readable format. This book is a must-read for all successful executives!" ¨CDonard P. Gaynor Former CFO, SVP-HR, CIO, and Reengineering Leader The Seagram Spirits and Wine Group "Mark Lutchen offers up some important guidance to the CIO on how to bring IT into the mainstream of the business and how the CIO can make the transition from tech guru and administrator to a full member of the executive team." ¨CMarinus N. Henny Vice Chairman and CFO Universal Music Group "Mark Lutchen thinks like an operating executive. He recognizes that IT costs are a major line item in any corporate budget and that these costs must be viewed as a means to building a business rather than an end. He knows that this happens when CEOs and CIOs communicate effectively. That¡¯s what Managing IT as a Business is all about." ¨CKenneth Roman Former Chairman and CEO Ogilvy & Mather Worldwide "Lutchen¡¯s insights are practical and actionable. In fact, CEOs and other executives traversing the IT minefield will find no more authoritative guide than Managing IT as a Business." ¨CPaul Turner Executive Vice President and Chief Technology Officer AMS "Increasingly, CIOs are being asked to join the ranks of top management. In Managing IT as a Business, Mark Lutchen offers CEOs a powerful perspective on how to leverage IT as a strategic tool. For CIOs, he cogently addresses the leadership skills they need to be full and effective members of the business-strategy team." ¨CGlen Urban Dean Emeritus and Chairman of the left for eBusiness MIT Sloan School of Management checked
Rating:
2.5 out of 5 by Book123 |
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